Activity/concept
Brio'Gel was founded in 1997. One job a month has been created since its founding...
In 4 years, we have doubled our sales figures, which has meant an annual average growth of 25 %.
Today, we turn over 14 million Euros, including 25% in exports.
Brio'Gel enjoys a niche market positioning in the bakery sector.
Its niche definition is as follows:
- Save time for the baker without destroying his image,
- Ease of handling means less need for qualified staff for the client,
- Ability to offer a complementary range to enhance the value of the existing products,
- Ability to promote increased sales and gains with no need for special investments/efforts.
Our whole strategy is based on this principle.
Our sales efforts
will therefore consist in finding for our existing and potential clients the products that may fulfil their requirements. And to be able to propose action, we must remain:
- Humble: because every baker claims to have the best products,
- Responsive: to the specific requirements of each interlocutor,
- Flexible: in terms of the production unit as well as the human mind in the quest for continuous innovation. There's no one operating mode for a given type of product, it can evolve depending on our customers' requirements,
- Realistic: never to rest on the laurels of our past, and tell ourselves we can always do better.
The efforts we have made since our creation are now bearing fruit and have earned us recognition in the market as potential players in the development of new ranges. Our resources should be adapted to the products and not the other way round. It is better to be specialists in everything than wholesalers of nothing.
Having a client call us because he has an idea for a new product is, for us, a sign of reconigition. The fact that he felt the urge to contact us makes us feel recognised as a genuine partner. And that's precisely our goal!
Lastly, we have just been working on a range of organic bread adapted to the requirements of our clients. Our customer base ranges from bakers in large and medium sized supermarkets through to independent craft bakeries.
We are renowned for our French know-how and we will be continuing to work on our export image by promoting our adaptability. Manufacturers turn to us to work on product niches in their activity sector, niches they can't develop themselves because their resources have been designed with a view to profitability and productivity for large volumes.
We thirst after knowledge. Our relations with our partners must remain above board and constructive, since we still aim to evolve further. Every individual, at every level, should be able to make his/her contribution to the whole.
Humility, sharing, respect, adaptability, responsiveness are the main ingredients in our recipes!
