New York Marathon

What better reason to complete the 42,195 km course than to run for a charitable cause ? As well as enjoying such an enormous sporting challenge and the extroardinary experience it involved, we decided we wanted to support a humanitarian cause by competing in the New York Marathon.

In November 2005, four of the company's employees decided to take up the challenge. A group of Brio'Gel employees calling themselves " Challenge Four » got together for the occasion. The aim was to raise as much money as possible to support the « Acting Together For Madagascar » fund, a charity association that helps the disadvantaged children of Madagascar.
At the same time, we visit schools in and around the Vendée to talk to schoolkids about this amazing human and sporting experience.

The purpose of this experience was to convey a number of messages:

• On a humanitarian level, by trying to raise funds in aid of Madagascar.
• On an educational level by visiting schools to explain about the physical preparation and talk about the situation in Madagascar.
• On a sporting level by completing the many kilometres involved.
• On a company level by reporting to employees on the progress of the project and the results after the finish.

€20 = a child's meals for the academic year €20 = 1 Km

Since 1992 « Acting Together For Madagascarr » (http://aepm.free.fr) has come to the aid of the most disadvantaged and notably works in the fields of schooling, nutrition, hygiene awareness and birth control.

The Malagasy population numbers around 15 million inhabitants comprising 18 ethnic groups.
The national economy relies on farming and fishing, which provide employment for around 85% of the population.

The average monthly salary is €35.
1 kg rice costs €0.70.
1 litre petrol costs €0.80.
The poorest people earn less than €1/day.
70% of the population are living below the poverty line.